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August 1-2, Trainig: “Fundamentals of Neuromarketing”

Akademix Team Consulting Company and Armenian Young Women’s Association are organizing a professional training about “Fundamentals of Neuromarketing”.

The training is designed for professionals with the purpose to explore and gain familiarity in theoretical, methodological and practical points in new marketing field.

General description

The training presents the latest advancements of neuromarketing including photo reports, videos and surveys prepared in cooperation with international companies. Furthermore, a number of innovative equipments will be shown developed by our European partners-Tobii.

The main topics:

  • Neuromarketing essence and application fields
  • Neuromarketing historical overview and developments
  • Neuromarketing objectives and tasks
  • Neuromarketing methodology and practical application
  • Neuromarketing possibilities and limits (from technical point of view)

Eligibility

Executives, managers from advertising, trade, production and service sectors; also faculty members, researchers and students from public and private universities.

Methodology and approach

The training focuses on issues in neuromarketing with specific attention to case studies, tests and discussions. Special handouts will be given to each participant according to separate modules.

Number of participants: 20

Participation fee:

Special offer 15,000 AMD including all taxes

The number of participants attending this training is limited to 20 in order to ensure individual participation. Therefore it’s recommended to book as soon as possible.

Date and time: 01-02.08.2011, 15:00-17:00

Registration form:

For registration and additional information, please call 091 42 07 82 or write an e-mail to info@akademix.am.

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